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Steps towards determining customer demand for your product

Whether people are interested in your product will determine whether or not your business will be successful. Adequate customer demand is crucial for entrenching sustainability, bringing in revenue beyond breakeven, increasing word-of-mouth recommendations and ultimately growing your customer base. If your product is one that effectively solves your target market's problem(s), demand can only grow, until consumer trends change in the future – at which point you should adapt accordingly.

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