Article by Griffin Advisors There is an old saying that first-time and would-be exporters would do well to take note of: ‘Don’t start something you cannot finish.’ This underscores the commitment and resources required to sustain an export drive. The fact that large companies account for almost ninety per cent of exports in South Africa illustrates the difficulties and challenges SMEs face in trying to sell their products and services into foreign markets. To offset slow growth or diminishing sales in your local market by trading cross border, particularly at a time when the weak Rand makes South African exports more price competitive, makes perfect sense. However, the decision to start exporting needs careful consideration. The process though need not be daunting.