Article provided by WebAfrica
Most businesses understand that they need an online presence, but after setting up their initial website, it is seen as a box ticked, and that is often where it ends.
An online presence is, however, not a short-term goal, but rather a permanent work in progress. It needs to be nurtured until it flourishes, and once that happens, it still needs to be maintained. Think of it as a plant, it needs to be planted in the right soil, then it needs sunlight, frequent watering, and every so often to move into a new pot.
So how do you get your business sprouting new leaves and bringing in new leads? Here are seven tried-and-tested tips for boosting your company’s online presence: