Gamification is a new trend that has blossomed into the content marketing environment. You may be wondering what this is and if it will be a fad. And if not, how can you apply it to your marketing strategy? So let’s begin.
Marketing
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Article provided by WebAfrica Most businesses understand that they need an online presence, but after setting up their initial website, it is seen as a box ticked, and that is often where it ends. An online presence is, however, not a short-term goal, but rather a permanent work in progress. It needs to be nurtured […]
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Social media has become an important part of almost every business’ marketing strategy. It allows for direct interaction with customers, while helping one create highly targeted content. People undoubtedly reveal quite a lot about their interests through their social media accounts, making it easier for businesses to know who to target for their businesses, as […]
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By MasterCard: Social media offers astounding potential for businesses of any size to reach prospective customers. Companies are now able to develop a brand personality that is instantly accessible to target audiences. The business benefits of social media are widely spread, but small businesses have the most to gain.