Search Engine Optimisation (SEO) is the process of galvanising effective visibility of your website on search results, returned via Google, Bing, Yahoo and similar search engines, when someone searches for related search terms. It has become a bit of a science, that may require the help of a professional for consistent and most effective results. A professional SEO copywriter will understand the intricacies of creating quality content that is both engaging and crafted for optimisation purposes. With the use of researched and well-placed keywords, appropriate headers and other best practices, you can ensure your website ranks high up on search results. The top three pages are deemed to be the goal, as most people seldom go beyond clicking the top three pages of results.