Tweet, pin, post and blog. If this sounds like Greek to you, then you are in the right place. With the advent of social media, digital marketing has taken off and there are many platforms which you can use to spread the word about your business. But which one is right? And how do you go about it? Here are five tips on how to use social media to boost your brand.
Social media has become an important part of almost every business’ marketing strategy. It allows for direct interaction with customers, while helping one create highly targeted content. People undoubtedly reveal quite a lot about their interests through their social media accounts, making it easier for businesses to know who to target for their businesses, as well as learn more about their thoughts, interests and needs. However, there is a substantial amount of information available on social media, with people continuously updating statuses, sending messages and commenting. As a business owner, you are unlikely to have undivided time to effectively keep a close eye on your social media accounts. Large companies actually hire social media managers to monitor their accounts and interact with customers. But if you cannot afford to hire a full-time social media manager at present, you can save time in the following ways. In fact, even managers can apply and benefit from some of these tips for more effective planning:
By MasterCard: Social media offers astounding potential for businesses of any size to reach prospective customers. Companies are now able to develop a brand personality that is instantly accessible to target audiences. The business benefits of social media are widely spread, but small businesses have the most to gain.