Social media has become an important part of almost every business’ marketing strategy. It allows for direct interaction with customers, while helping one create highly targeted content. People undoubtedly reveal quite a lot about their interests through their social media accounts, making it easier for businesses to know who to target for their businesses, as well as learn more about their thoughts, interests and needs. However, there is a substantial amount of information available on social media, with people continuously updating statuses, sending messages and commenting. As a business owner, you are unlikely to have undivided time to effectively keep a close eye on your social media accounts. Large companies actually hire social media managers to monitor their accounts and interact with customers. But if you cannot afford to hire a full-time social media manager at present, you can save time in the following ways. In fact, even managers can apply and benefit from some of these tips for more effective planning: