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Brand protection in the expanding domain name space

Article by Haseena Sabjee (Domain Name Administrator) and Jeremy Speres (Senior Associate) Spoor & Fisher The Internet Corporation for Assigned Names and Numbers (ICANN), the authority overseeing domain names globally, began a process of liberalising the domain name space in 2012 by allowing anybody to apply for new generic top-level domains (gTLDs). So, instead of only the .coms and the .nets, you could now have .whatever. The internet domain name space has since rapidly expanded, having a significant effect on domain portfolios and brand protection strategies.

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