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Virtual trade shows: the way of the future

In a recent report, it was said that by 2025 more than 65% of traditional trade shows will be virtual and by 2030 this number will have jumped to 85%. With these statistics in mind, now is the time to embrace the virtual space and make sure your brand is present.

Here are four benefits of attending or being part of an online expo.

BENEFIT 1: Continuous learning

Many times when you attend a conference, there may be two sessions that you want to attend but they are at the same time. With an online conference, you can attend both sessions. Furthermore, you could have access to the webinars for life.

BENEFIT 2: Experience the event in comfort

With an online conference, you can attend when it suits your schedule and you don’t need to worry about cancelled flights or missed appointments or missing a special occasion in your family. You also don’t have to dress to impress for the conferences as you will not be seen unless you want to be.

BENEFIT 3: Insight for exhibitors

With every click which attendees make while wandering through the online conference, you can see how well your business is doing. You can also test to see which images get more responses by doing A/B testing.

BENEFIT 4: Wider audience

In the online environment, you are not limited to your local geographical territory and can interact with people from all over the world. This means there is more potential for you to make a sale. In addition, the new generation who are becoming the consumers of products and services live in the digital realm. They want to find your product online before they may even consider using it. These consumers will research the product they need online before they decide to purchase it so you must have a good presence online. By have a presence in many places you will increase your ability to be ranked on the first page of Google.

With these benefits in mind, the NSBC has launched The Business Show Online. This online expo is an all Africa event which attracts delegates from all over Africa. With about 100 000 aspiring entrepreneurs and serious SME decision-makers registering to find solutions, new ideas and opportunities to help take their business to the next level. This conference will be available 24/7 all year round.

As an exhibitor at this expo, you will get insight into who the attendees are that go through the expo and what they are interested in the most. You will also not have to spend more on staff, set up and promotional material which you would need for a traditional face-to-face expo. Your investment will be lower but your success will be more.

Register as an exhibitor  or  as a delegate today!

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